Veseris: Backyard Mosquito Program

IMAGE: VESERIS

Expanding into backyard mosquito control is one of the fastest ways to grow revenue within your existing customer base. Mosquitoes are a high-visibility, high-nuisance pest, and customers are willing to pay for relief that improves how they use their outdoor spaces. By layering mosquito services onto your current routes, you can increase ticket size, improve retention and create a recurring seasonal revenue stream.

The most effective programs combine larval control and adult control, targeting mosquitoes before they emerge and eliminating those already active. This dual approach delivers consistent, season-long results that keep customers satisfied and coming back.

Veseris makes it easy to get started with curated bundles from Envu and CSI, designed to simplify program setup and maximize efficiency. These bundled solutions typically support treatment across approximately 10 average residential properties, giving you a scalable way to build routes and forecast revenue. Whether you’re offering a premium residual program or a lower-impact botanical option, there’s a bundle that aligns with your service model and customer preferences.

Even better, mosquito control integrates seamlessly into existing service schedules — whether you’re running 30-day, 60-day or extended interval programs — making it a natural add-on for both pest and lawn care professionals.

About Veseris

Headquartered in Austin, Texas, Veseris is a leading distributor serving professionals in the U.S., Canada, and Mexico directly through approximately 250 sales and service professionals at 82 locations, and in Latin America and the Caribbean through a network of authorized dealer partners. The business serves the expanding markets for structural pest, turf and ornamental, public health, wildlife and vegetation management with unparalleled products and services, as well as educational and technology resources.

Veseris.com/mosquito-control

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Sacramento CA

RISE appoints next executive director

RISE (Responsible Industry for a Sound Environment) announced the hiring of its next leader, Scott Herndon, who joins as executive director and brings over 14 years of experience in advocacy, policy, law and coalition building.

Scott Herndon

Most recently, Herndon led U.S. government and industry affairs for Corteva Agriscience and was president of Field to Market: The Alliance for Sustainable Agriculture. He worked as vice president and general counsel for the American Sugarbeet Growers Association, served in the U.S. Senate, the U.S. House of Representatives and in the Florida Senate. He first came to D.C. from his home state of Florida to work as a staffer for a U.S. Representative.

Frequent PMP magazine contributor Megan Provost, who served as president since late 2019, is now COO for the American Feed Industry Association

“I’m thrilled to lead the RISE team and to build upon the association’s strong foundation of member and stakeholder engagement and collaboration to achieve the industry’s advocacy objectives,” said Herndon.

CropLife America President and CEO Alexandra Dunn said in a news release, “Scott brings a broad understanding of the policy and regulatory landscape, along with a collaborative approach that will serve RISE and its members well.”

“Scott stands out for his deep experience in advocacy and his ability to bring stakeholders together around shared goals. We’re confident he’ll strengthen RISE’s voice and impact as well as build upon the association’s solid foundation,” said RISE governing board chair Neil Cleveland of the PBI-Gordon Corporation, who led the executive search committee to fill the leadership position.

Other search committee members were RISE Governing Board vice chair Blaine Pinkerton, immediate past governing board chair Karen Larson and RISE VP of public affairs Karen Reardon. The search was conducted with assistance from Kincannon & Reed, a global firm specializing in leadership recruitment for the life sciences, agribusiness and food sectors.

Herndon begins as executive director on April 27. His initial priorities will be to establish strong engagement with staff rapidly, the RISE Governing Board and members, spearhead the refresh of the association’s five‑year strategic plan, and amplify the association’s voice and impact across all levels of government.

About RISE

RISE (Responsible Industry for a Sound Environment) is the national trade association representing manufacturers, formulators, distributors and other industry leaders involved with specialty pesticides and fertilizers. We serve as the collective voice of the specialty pesticide and fertilizer industry. RISE was founded in 1991 and was first led by PMP Hall of Famer Allen James.

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Sacramento CA

Bell Labs: FASTRAC All-Weather BLOX

IMAGE: BELL LABS

Made with the acute active ingredient bromethalin, Bell Laboratories’ FASTRAC All-Weather BLOX are especially effective for knocking down large rodent populations.

Rodents can consume a lethal dose in a single feeding, and mortality may occur in as little as 24 hours. As a result, rodents consume less FASTRAC compared to anticoagulant baits, allowing pest management professionals to control more rodents with less bait. This saves money on rodenticide while eradicating infestations.

FASTRAC BLOX pair potency with palatability. Each extruded BLOX is made with purified bromethalin, small amounts of paraffin, and high-quality ingredients to achieve maximum rodent acceptance. All BLOX are moisture- and mold-resistant so they can be used in any condition — wet or dry, indoors or out.

About Bell Labs

Founded in 1974 by the late Malcolm Stack, a member of the Pest Management Professional Hall of Fame (Class of 2004), Bell Labs today is based in Windsor, Wis., and manufactures rodenticides and other rodent control products available to the pest control and agricultural industries on six continents. It is led by another Pest Management Professional Hall of Famer, CEO Steve Levy (Class of 2022). Bell’s complete line of products includes rodenticides, tamper-resistant bait stations, smart rodent monitoring devices, glue boards, mechanical traps, and attractants.

BellLabs.com

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Sacramento CA

CDC raises alarms over tick-bite ER visits

Photo: Ladislav Kubeš/iStock / Getty Images Plus/Getty Images

As the weather warms, the Centers for Disease Control and Prevention (CDC) announced that tick-related emergency room (ER) visits have reached a 10-year high.

During the second week of April, the agency stated that 71/100,000 ER visits were tick-related, more than double the typical rate of 30/100,000. Keeping consumers prepared and informed has never been more important, especially in the Northeast and Midwest, which have seen the largest spikes.

Staying prepared

In the March 2026 edition of PMP magazine, Dr. Mohammed El Damir, BCE put together a comprehensive guide on successful integrated tick management.

The guide lays out how to use the T.I.C.K method when treating for ticks. IT includes the following:

T | Treat tick habitats

Effective treatment requires a combination of three things: correct equipment, precise applications and situational treatment timing

I | Isolate and exclude

Seal entry points, Implement routine inspections and make seasonal adjustments

C | Control environmental factors

Environmental management is key to long-term tick suppression. Educate clients on these habitat modifications: vegetation management, moisture reduction, land use planning, outdoor sanitation and wildlife exclusion.

K | Keep tabs on activity

Long-term success depends on continual monitoring and documentation, such as: treatment logs, host monitoring, environmental tracking and effectiveness evaluation

For Dr. Mohammed El Damir, BCE’s full tick management and planning breakdown:

Control ticks with T.I.C.K: An integrated management guide

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Sacramento CA

FRAXN Benchmark finds pest control revenue growth outpaced by rising costs

Waco, Texas-based FRAXN released its inaugural Pest Control Financial Performance Benchmark, a structured financial report derived from aggregated bookkeeping and accounting data from a cohort of pest control operators across multiple revenue tiers and regions.

The benchmark is built on operator financial data generated through standardized monthly closes and a consistent accounting structure, enabling direct comparisons across the dataset.

Strong revenue growth, limited margin improvement

The benchmark shows that pest control operators continued to grow revenue at a meaningful pace during the measured period. Median revenue growth was 15.4 percent, with the middle 50 percent of operators growing between 5.7 percent and 28.9 percent.

However, expense growth kept pace with or exceeded revenue growth for a significant portion of operators, limiting margin improvement. EBITDA margins remained relatively flat across company sizes. Operators under $1M reported median EBITDA margins of approximately 17.0 percent, while both $1-3M and $3M+ operators averaged approximately 15.4 percent.

The data suggest that scale alone does not reliably improve profitability. Margin performance is primarily driven by how effectively operators manage cost structure as they grow.

“The data shows a clear pattern. Growth alone is no longer enough,” said Patrick Baldwin, co-founder and CEO of FRAXN, in a press release. “Operators are expanding revenue, but without a disciplined cost structure, that growth is not consistently converting into profit. “

Cost structure as the primary driver of performance

The benchmark identifies several structural contributors to margin pressure across the industry, including rising labor costs, expanding overhead, growth in fleet and vehicle expenses and increased sales and marketing investment. These pressures have contributed to a widening performance gap between operators who are scaling efficiently and those growing revenue without improving profitability.

“What separates the more disciplined operators is not how fast they grow, but how they manage cost structure while scaling,” Baldwin added. “Financial structure, not revenue alone, determines whether growth translates into profitability.”

Report scope and methodology

The Pest Control Financial Performance Benchmark covers company-level financial structure. It does not include route-level profitability, technician utilization or job-level margin analysis. The report is built on financial data derived from operator bookkeeping records and FRAXN-managed accounting systems, standardized into a consistent framework across the dataset.

Availability

The full Pest Control Financial Performance Benchmark is available at: fraxn.report

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Sacramento CA

Celebrating Earth Day: Top eco-friendly states named

IMAGE: PEXELS / Gülüzar Topal

Happy Earth Day! Earth Day started in 1970 when Wisconsin Senator Gaylord Nelson announced the idea for a “national teach-in on the environment” after seeing the damage caused by a massive oil spill that occurred in Santa Barbara, Calif. The day is observed worldwide with rallies and festivals that spread the word about the importance of caring for the planet.

Enhesa, a global compliance and sustainability software company, conducted a study analyzing each state’s performance across five key sustainability metrics: Eco-Friendly Vehicles, Emissions, Recycling, Energy and Waste. Each metric was scored out of a possible 100 points and averaged to produce an overall sustainability score. This score was used to create a final ranking, revealing the most environmentally conscious states.

Top 10 most environmentally friendly states

Rank	State	Overall Sustainability Score (Out of 100)
1	California	68.27
2	Vermont	63.88
3	Maine	63.64
4	Oregon	59.50
5	New Hampshire	57.35
6	Nevada	56.89
7	Massachusetts	56.45
8	New York	56.43
9	Rhode Island	55.55
10	Maryland	53.68

California scored the highest across Enhesa’s eco-friendliness scale. The state scored highest within the ‘Eco-Friendly Vehicles’ metric, securing the second-highest spot nationwide. This is largely because the state has the highest percentage of hybrid or electric vehicles in the country at 7.7%.

Vermont secured the second spot with an overall score of 63.88. The state’s highest scoring area was within the ‘Energy’ metric, where it claimed the top spot nationwide, with the country’s lowest energy consumption per capita.

Maine claimed the third spot, with a score of 63.64. The state excelled in the ‘Recycling’ metric, achieving the highest score nationwide by recycling an 74% of its packaging material.

Least eco-friendly states

Rank	State	Overall Sustainability Score (Out of 100)
1	North Dakota	24.47
2	Alaska	27.88
3	Louisiana	29.51
4	West Virginia	29.54
5	Mississippi	32.97
6	Kentucky	33.44
7	Wyoming	33.70
8	Arkansas	34.15
9	Alabama	35.45
10	South Carolina	38.55

Leading the ranking as the least environmentally conscious state is North Dakota, with a score of 24.47 out of a possible 100. Despite scoring strongly for Eco-Friendly Vehicles, North Dakota ranked last for Emissions, with their CO2 emissions per capita increasing by 205% since 1970, by far the largest increase in the country. Additionally, North Dakota’s performance in the Recycling and Waste metrics placed the state 34th and 43rd.

Securing the second spot was Alaska, earning a score of 27.88. The state ranked last in the ‘Energy’ and ‘Recycling’ metrics. Alaska only recycles 16% of its material packaging, marking the lowest rate in the country.

Ranking as the third least sustainable state, Louisiana achieved an overall sustainability score of just 29.51. The state performed poorly across critical metrics such as ‘Emissions,’ ‘Recycling,’ and ‘Energy,’ ranking in the bottom ten nationwide in each category.

More Earth Day content

If your firm is observing Earth Day in some way, we want to know — comment below or send a note to pmpeditor@northcoastmedia.net. And if you’ve recently been or are scheduled to appear on your local news program, please do the same. What follows are just a few of your colleagues putting their best feet forward in front of a receptive audience.

Earth Day Every Day: Smarter Pest Control for a Healthier Planet

Earth Day and Fox’s Eco-Friendly Approach

Earth Day 2025: Advanced IPM’s Commitment to Sustainability

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Sacramento CA

Bird-X: Battery-Powered Hog Ring Tool

IMAGE: BIRD-X

Bird-X, a leading provider of professional bird control solutions, introduces its Battery-Powered Hog Ring Tool, purpose-built for commercial bird netting installation crews. Featuring a 20-volt cordless platform, a 100-ring magazine and a lightweight, 7-pound design, the tool is engineered to help professional bird netting installers work faster, reach farther and operate with greater freedom.

Designed for demanding installations

Bird netting installation is a labor-intensive process that traditionally relies on pneumatic tools requiring air compressors, long hoses, and a constant power source — equipment that is cumbersome on rooftops, in confined spaces, and at height. Bird-X’s new Battery-Powered Hog Ring Tool changes the equation entirely. Leveraging the industry-trusted 20-volt cordless platform, the tool fires 0.75-inch stainless steel or galvanized rings with instant, zero-delay deployment, allowing crews to set rings quickly and continuously without pausing to manage equipment logistics.

With a 100-ring magazine capacity and more than 1,000 rings per battery charge, the tool minimizes reloads and downtime throughout even the largest installations. Two 20-volt battery packs and a charger are included in every kit, along with a belt attachment system, handle, lubricant and operator manual — everything a professional crew needs to hit the ground running.

“This tool is a genuine game-changer for professional installation crews,” says Fonda Moyers, head of products for Bird-X. “When you eliminate the compressor and the hoses, you eliminate a massive source of cost and complexity from every job. Crews can move faster, cover more ground and finish projects in a fraction of the time — which means fewer days renting expensive lifts, less labor overhead and dramatically better margins on every installation. This tool is built specifically to help our customers reduce job costs by getting the work done faster with less labor time. No more hoses. No more compressors. Just results.”

About Bird-X

Bird-X started as a small idea in 1964, starting with a Bird Lite (today known as the Bird Strobe Light) that was being sold to deter birds from commercial areas.

In the beginning, Bird-X was a single-employee business that was entirely operated by Richard Seid. The company spent the first 28 years selling innovative bird control products via trade publications. Readers responded to the ads in these publications and Bird-X sold bird control products directly to the end user.

In 1992, Seid’s son Joe oined the family business as the company’s 10th employee and strategically expanded sales channels. This was the start of a major growth period for the company. Throughout years of a dedicated online presence, combined with a knowledgeable team of bird control sales specialists, Bird-X has become a time-tested leader in the bird control industry.

Now, Bird-X supplies a growing product line of more than 400 humane bird control solutions used in more than 60 countries around the world. The company employs a seasoned staff — 20 percent of whom have been a part of the company for more than 25 years and have directly contributed to the tremendous growth and success.

Bird-x.com

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Sacramento CA