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Atlanta, Ga.-based Rollins Inc. acquired Saela Holdings LLC, a rapidly expanding pest management company based in Orem, Utah.
Key highlights
Founded in 2008 as Edge Pest Control, Saela provides services for both residential and commercial customers across nine states. The company has a diversified approach to customer acquisition, deploying traditional inside sales teams, technician sales efforts and door-to-door marketing services.
Saela brings over $65 million in annual revenue and operations across nine states, with more than 250 employees. This move bolsters Rollins’ presence in the Pacific Northwest, Mountain West and Midwestern regions.
Saela’s recognition on the Inc. 5000 list highlights its rapid growth.
Saela will operate as a standalone brand, complementing Rollins’ existing portfolio.
Further transaction details will be disclosed during Rollins’ first quarter 2025 earnings conference call.
The Potomac Co. acted as exclusive financial advisor to Saela on the transaction.
About Rollins Inc.
Rollins has more than 2.8 million customers, 20,000 employees and 800 locations throughout North America, South America, Europe, Asia, Africa, and Australia. Rollins is parent to Orkin, HomeTeam Pest Defense, Clark Pest Control, Northwest Exterminating, McCall Service, Trutech, Critter Control, Western Pest Services, Waltham Services, OPC Pest Services, The Industrial Fumigant Co., PermaTreat, Crane Pest Control, MissQuito, Fox Pest Control, Orkin Canada, Orkin Australia, Safeguard (United Kingdom), Aardwolf Pestkare (Singapore), and more.
Gary Rollins, Rollins’ Executive Chairman Emeritus of the Board, is a member of the Pest Management Professional Hall of Fame (Class of 2012).
This year marks the 25th anniversary of Termidor Termiticide/Insecticide. From Termidor SC – the foundational solution that revolutionized termite treatments — to Termidor HE — the groundbreaking innovation that enables time and labor efficiencies — BASF is celebrating a legacy of excellence with savings across the entire family of trusted Termidor solutions from April 1, 2025, to April 30, 2025. Plus, save on Trelona and Advance termite baits, products from the versatile Alpine and Fendona brand families, Selontra Rodent Bait, and fast-acting, heavy-hitting Ridesco WG Insecticide.
See authorized distributor
for pricing and promotional savings of up to:
$15.00
About BASF
BASF Corp., headquartered in Florham Park, N.J., is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America and had sales of $25.7 billion in 2022.
BASF creates chemistry for a sustainable future by combining economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of its customers in nearly all sectors and almost every country in the world. BASF’s portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions.
From March 1, 2025, through April 30, 2025, purchase select Neogen SureKill brand insecticides and rodenticides and earn money back. When you reach $100 in SureKill Evolve SC in particular (pictured), you can receive an additional 20 percent of the total rebate amount. Exclusions apply, see website for details.
Product Category
Product Type
Product Number
Product Name
Rebate Amount
Insecticides
Liquid Concentrates
2438020
SureKill Evolve SC pint
$4.00
2437010
SureKill Evolve SC gal
$40.00
Gel Baits
9304040
SureKill Ant Gel Bait 4 pk
$5.00
9304070 New SKU
SureKill Ant Gel Bait 30 pk
$40.00
Insect Control Equipment
368164
SureKill Liquid Pro Applicator
$10.00
381619
SureKill Gel Bait Pro Applicator
$5.00
Rodenticides
Bait Blocks
116836
SureKill Brand Command Blocks
$10.00
112831
SureKill Brand Assault® Blocks
$15.00
116355
SureKill Brand Guardian Blocks
$10.00
About Neogen
Neogen provides a comprehensive range of solutions and services for the food processing, animal protein and agriculture industries, not only helping to protect the world’s food supply, but helping to enable its customers to produce more efficiently and effectively.
Back in 1982, per a history that appears on the Neogen website, scientific innovations blossoming out of Michigan State University needed an avenue to reach the people who could use them to better the world — solutions searching for problems. The university reached out to the men who would become Neogen’s founders, Ted Doan and James Herbert, and soon after, the company was born. What started as a small team that held organization-wide meetings in a single hallway in Lansing, Mich., expanded into new industries and new states, soon reaching across one ocean, then another. Neogen became a publicly traded company in 1989. Today, it has teams stationed in 12 countries and a sales presence in more than 140.
IMAGE: WILLIAM BLAIR/PCO M&A SPECIALISTS PEST INDEX
The proprietary William Blair/PCO M&A Specialists Pest Index increased 9 percent year-over-year in February 2025, the same as January’s result. The first two months of 2025 were slightly below the long-term average pest index growth rate of 10 percent.
“After normalizing for one less workday in February, the pest index increased 12 percent to 13 percent year-over-year,” says William Blair Equity Researcher Tim Mulrooney. “This is slightly stronger than January on a workday-adjusted basis, which may be partly explained by more difficult weather comparisons in January.”
Dan Gordon, CPA, who is Pest Management Professional’s financial columnist as well as a managing member in PCO Bookkeepers & M&A Specialists, added, “These results are in line with expectations, demonstrating the pest market’s overall strength and consistency.”
February 2025’s results by segment include:
The Residential Pest Index increased 9 percent year-over-year.
The Commercial Pest Index increased 10 percent year-over-year.
The Termite Index increased 8 percent year-over-year.
The Bed Bug Index increased 4 percent year-over-year.
About the William Blair/PCO M&A Specialists Pest Index
The William Blair/PCO M&A Specialists Pest Index tracks the monthly performance of 153 privately held pest control companies across 38 states with combined annual 2024 revenue of $562 million. The purpose of the report is to track the monthly performance of several different U.S. pest markets. It does not include residential door-to-door companies.
It’s no secret that climate factors such as temperature, precipitation, humidity and atmospheric pressure can influence pest activity. We observe this each year as plants and animals seemingly come to life as we transition from cold winter to warm spring. While temperature is an important driver of these changes, it’s often the combination of these factors, such as warmer temperatures combined with increased rainfall, that can have the biggest influence on seasonal pest abundance.
Spring weather: A catalyst for vegetation growth
Spring in the United States (March through May) generally is characterized by the onset of both warmer weather and increased rainfall. This abundance of moisture catapults plant life into action, turning dry brown landscapes into lush green habitats in a few short months. Unfortunately, blooming plants may not be the only thing April showers lead to. The sudden surge in vegetation growth also can provide an “uptick” in the preferred habitat for many hard-bodied tick species.
Ticks: Thriving in dense vegetation
Ticks primarily thrive in areas with dense vegetation growth, such as tall grasses, leaf litter and shrubs, because these overgrown habitats provide moisture, shade and hiding spots for ticks. As areas with dense vegetation increase, viable habitats for these ticks also increase, expanding their local range and increasing exposure risk to people and animals.
Proactive strategies for pest management
While pest management professionals (PMPs) can’t stop the rain from falling or plants from growing, we can be proactive in working with homeowners to educate them on the importance of landscape management to reduce tick pressure around structures before the growing season starts. During peak months, we must remain vigilant about identifying, noting and addressing areas of concern.
Lastly, but equally important, ensure that wood piles, fallen leaves and other landscape debris are not allowed to accumulate in the fall, as these can provide ideal overwintering sites for ticks.
While PMPs cannot control weather patterns or plant growth, they can help homeowners mitigate tick risks:
Landscape management: Educate them on the importance of landscape management to reduce tick pressure around structures before the growing season starts.
Monitoring risk areas: During peak months, we must remain vigilant about identifying, noting and addressing areas of concern.
Debris removal: Ensure that wood piles, fallen leaves and other landscape debris are not allowed to accumulate in the fall, as these can provide ideal overwintering sites for ticks.
The 2025 Women in Pest Control conference, held on March 6–7 at the historic Rumely Event Space in Kansas City, was a testament to the growing influence of women in the pest control industry. Over two days, an inspiring group of professionals came together to celebrate education, collaboration and empowerment.
Before the conference officially began, a select group of attendees was treated to an exclusive behind-the-scenes tour of Rockwell Labs, headquartered in Kansas City. Founder Cisse Sparagins and Vice President of Marketing David Murphy welcomed attendees, with Sparagins providing a personal, in-depth look at the company’s research, development and manufacturing processes.
Education emphasized
Throughout the conference, industry leaders shared their expertise through educational sessions designed to foster learning and professional growth. These sessions covered a wide range of topics, equipping attendees with the knowledge and tools needed to excel in the pest control industry. I had the great privilege of being one of those presenters on the first day, leading a session on the fundamentals of pest control sales.
The first day of the conference concluded with a memorable banquet, where attendees had the chance to network, celebrate achievements and strengthen professional relationships. The camaraderie and support among women in the industry were evident, creating a sense of community that will continue to grow long after the event. The second day was filled with more engaging sessions, reinforcing the themes of empowerment, education and advancement.
Hard work and leadership honored
A highlight of the banquet was the award ceremony, recognizing outstanding individuals making a difference in the pest control industry, as well as vendors that have supported the Women in Pest Control organization for five years. Pest Management Professional magazine was among those honored, and I had the privilege of accepting their award on their behalf, playing a thank-you message from Diane Sofranec.
Individual awards included:
Salesperson of the Year – Natalie Williams
Technician of the Year – Seana Hall
Bobby Terry Humanitarian Award – Shelia Patterson
Business Grant Award – Emily Kriley, owner of Pink Pest Solutions
These awards showcased the dedication, hard work and leadership of women across various roles in pest control.
Expo hall highlights new innovations
Another major highlight of the conference was the expo hall, featuring pest control manufacturers that proudly support the Women in Pest Control organization. One of the most exciting announcements came from Web-Cote Industries, which revealed a new partnership with Women in Pest Control. They introduced Women in Pest Control-branded glue board monitors, with a portion of the proceeds from each sale going back to the organization. This initiative not only provides valuable products to pest management professionals but also ensures ongoing support for the mission of empowering women in the industry.
As the event concluded, one thing was clear—Women in Pest Control is not just a conference; it’s a movement. With strong industry support and a passionate community driving it forward, the future of women in pest control looks brighter than ever.
The AMGUARD Pest & Green Solutions Spring Savings promotion runs April 1, 2025, through May 31, 2025. Save now on:
• Avesta CS: Controlled-release lambda-cyhalothrin for effective and lasting pest protection
• BioMop Plus: Microbial blend helps break down organic waste and grease on floors
• DrainGel: Microbial blend helps eliminate grease and organic buildup in drains
• Navigator SC: Fipronil termite- and ant-killing power
• Nuvan Directed Spray Aerosol: Controls resistant and susceptible bed bugs and other labeled pests
• Nuvan Prostrips and Nuvan Prostrips+: Restricted-use pesticides control bed bugs, spiders, flies and other listed pests
• Orthene PCO Pellets: German cockroach control in commercial kitchens
• ProVerde Broad Spectrum Insect Killer: Rapid knockdown and kill, strong flushing action and clear formulation. It is registered in the 25(b) category, considered minimum risk through the Federal Insecticide, Fungicide and Rodenticide Act (FIFRA)
• ProVerde Dust Insecticide: Controls pyrethroid-resistant roaches. Also FIFRA 25(b) exempt
• ProVerde Wasp & Hornet Killer: Destroys nests and delivers rapid knockdown and kill. Also FIFRA 25(b) exempt
• Summit B.t.i. Briquets: Featuring Bacillus thuringiensis israelensis, these are deadly to mosquito larvae, but harmless to most other aquatic organisms, including fish, reptiles and amphibians
• Wisdom G L/N: Bifenthrin granular on a sand carrier for lawn, nursery, perimeter and U.S. Department of Agriculture imported fire ant quarantine use
About AMGUARD Environmental Technologies
AMGUARD Environmental Technologies is an emerging provider of non-crop and specialty technology solutions for the U.S. public health; pest control; ornamental and greenhouse; golf; lawn and landscape; foodservice and consumer markets. It is the specialty markets division of AMVAC Chemical Corp., a wholly owned subsidiary of American Vanguard Corp. From its headquarters and labs based in Morrisville, N.C., part of the Research Triangle Park region, AMGUARD discovers, develops and commercializes a diverse portfolio of proven chemistries, innovative technologies and green solutions into diverse markets. Its team is committed to protecting the population from disease vectors, mitigating structural pest damage, creating healthy foodservice environments and outdoor living spaces, and maintaining outdoor sports and recreation venues. Its mission is to provide customers with powerful technology solutions to keep their businesses strong and growing.
“Having been able to bring Joe on board The Clendenin Anthony Partnership is a big deal for us. Joe is absolutely one of the most talented and capable lawn and ornamental experts in the country. His role will be consulting with lawn care operators toward achieving exponential growth and healthy, sustainable profit,” TCCG principal Greg Clendenin stated.
Clendenin is a past board member of the National Pest Management Association (NPMA), and is past chairman of the NPMA’s Quality Pro certification program. He built Middleton Lawn and Pest Control into the 14th-largest company in the industry before selling it in 2005 and then, as CEO, began to add acquisitions that same year post-sale. He started The Clendenin Consulting Group in 2018 focusing mainly on mergers and acquisitions, but also assisting owners to achieve exponential growth and profit improvement on a sustainable basis.
More on Welch
He most recently served as the chairman of the pesticide committee representing the Florida Pest Management Association (FPMA) in the initial creation of the Florida Green Industries Best Management Practices.
Welch retired from Massey Services in August 2021.
In 2010, Massey Services acquired Middleton Lawn and Pest Control, where Welch continued his career as the technical and training director for Massey’s lawn and ornamental division.
During this time, Middleton grew to the county’s 14th-largest pest control and lawn service firm.
Has been a certified operator since 1984. He was promoted to corporate service director for Middleton in 1985. In the role of corporate service director, he was responsible for developing agronomic programs for turf, shrub and tree care, providing agronomic training for management and technicians, managing inventory and overseeing purchasing for more than 36 offices.
Welch began his career in the lawn care industry in 1981 as a lawn and ornamental technician with Middleton Lawn and Pest Control in Orlando, Fla.
“I’ve had the privilege to work with Greg in the past when he was the CEO of Middleton. I am excited to be back working with Greg and Graham in providing consulting in all aspects of the lawn and ornamental industry. We can assist in helping operators to achieve a steady growing and very profitable lawn care service,” Welch said.
A person or animal bitten by an infected mosquito and falls ill has a mosquito-borne disease or virus.
In the United States, these may include:
West Nile virus
Eastern equine encephalitis
Dengue
Chikungunya
Zika virus
Cache Valley virus
Jamestown Canyon virus
La Crosse encephalitis
St. Louis encephalitis
Natasha Wright
Pest control offers protection, but often, the challenge is making customers aware your company provides mosquito management services in the first place.
“Oddly enough, many people do not associate pest control with mosquito control,” says Natasha Wright, BCE, technical director of Braman Termite & Pest Elimination, Agawam, Mass. “Be sure to educate your customers on all your pest control services.”
Why you should educate your customers
Getting customers to realize they already use a company that offers mosquito control services can be challenging, but it helps to train technicians to ask customers during their general pest control service whether they have concerns about other pests.
Expert strategies
“Mosquitoes are a small percentage of our business but a major concern for our customers. Mosquitoes may carry disease; no one likes being bitten because you don’t know whether it is spreading disease. Suppressing mosquitoes around the exterior of homes allows our customers to spend more time in their yards and gives them peace of mind.” – Greg Bausch, ACE, VP of American City Pest & Termite in Gardena, Calif.
“From the moment a customer or potential customer inquires about mosquito control, both our sales team and technicians have the training and knowledge to effectively explain the mosquito services Lawn Plus offers. Our technicians can also recommend this service to a lawn care customer who may not receive mosquito service through our invoicing.” – Chelsea Evans, customer relations manager, Lawn Plus in West Alexandria, Ohio
“We go over the benefits of this service as a supplement to regular household pest control. We encourage our technicians and customer service representatives to regularly remind our current clients of our mosquito service and its benefits.” – Jacob Morehouse, director of pest prevention for Honor Services in Melbourne, Fla.
“Our customers tell their friends and neighbors about how they experience a mosquito-free backyard when visiting each other and want to hear more. Our technicians also promote mosquito service by talking to our current pest control customers.” –Kim Adamson, owner, Pest & Mosquito Authority in Ellijay, Ga.
“Customers are unpredictable. I’ve mentioned mosquito control to some customers I was sure would say yes, but they turned it down. I’ve also mentioned it ‘just because’ to customers I never thought would be interested, but they were.” – Brian Horning, owner of Pest Pirates in Richland, Pa.
Tips to conquer conducive conditions
Brian Horning
Conducive conditions are a common issue with clients seeking mosquito management. Morehouse says Honor Services’ technicians thoroughly inspect a customer’s property for mosquito-conducive conditions before treatment because such conditions can pop up between services.
“If we had a lot of rain, there may be puddles of water around the property that may not have been there before. Or water may have gathered on patio furniture and lawn decorations,” Morehouse explains. “That’s why we keep our customers up to date with any conducive conditions we find and offer recommendations on how to correct them.”
Alan Harlan, ACE
Alan Harlan, ACE, VP of service and quality control for Team Pest USA in Loganville, Ga., says new customers get a follow-up phone call to confirm the level of service they received. At that time, they are reminded of the company’s additional services and how it can solve a variety of other pest problems, including mosquitoes. In addition, technicians keep an eye out for issues that could lead to pests.
“Technicians visiting the customer’s home conduct a thorough inspection and report any problem areas and conducive conditions,” Harlan says. “This is not a sales pitch; this is offering solutions to existing issues.”
Educating customers helps encourage them to eliminate mosquito breeding sites found in birdbaths, flowerpots, discarded tires and gutters. Evans says Lawn Plus technicians target the active mosquito population using effective pest control services, regular monitoring and educating customers by informing them of the most common breeding sites in their yards.
Chelsea Evans
“We’ve also introduced a mosquito bucket service designed to target both mosquito larvae and adult mosquitoes,” Evans adds. “The buckets contain a specialized larvicide, and when mosquitoes fly out of the bucket, they spread the treatment to nearby breeding sites, which helps control the overall mosquito population.”
Bausch agrees that finding the source of the mosquitoes can be a challenge because the source of the infestation often is not on the customer’s property. “Depending on the mosquito species, it can be quite a bit away,” he says. “For this reason, we often are left with treating adult mosquito harborage areas or using mosquito stations. Both are suppression services, so educating the customer is extremely important.”
Mosquito services appeal to customers who want to be outside with friends and family without fearing multiple bites from mosquitoes.
Jacob Morehouse
“Mosquitoes are the world’s deadliest organism, and even in America, they are vectors of some nasty diseases,” says Harlan. “Being able to spend time outside with loved ones without the worry and discomfort of mosquitoes improves their quality of life.”
Honor Services’ customers rely on the company to make their yards more enjoyable, considering their climate. “Mosquito service is effective and not as expensive as it has been in the past,” says Morehouse. “When we spend time with our customers, educate them about conducive conditions and set proper expectations, mosquito service can be a good service for our revenue and their well-being.”
Setting customer expectations is crucial when providing mosquito services.
“Some customers have an unrealistic expectation that you are somehow creating an impenetrable force field around their home,” says Wright. “Mosquito programs are meant for suppression to tolerable levels, not total elimination of every mosquito in the vicinity.”
Tips to market your mosquito control services more effectively
Greg Bausch, ACE
If you’ve ever arrived at a home to provide general pest control services and spotted another company’s mosquito services sign in the yard, it’s time to market your mosquito control services more effectively.
While your current customer base may offer your biggest opportunity to sell your mosquito services, don’t pass up the opportunity to generate extra revenue by seeking out new customers.
Wright says Braman Termite & Pest Elimination uses direct-mail pieces and extra-large yard signs advertising mosquito control services to help get the word out.
In addition to sending emails to current customers, Bausch says American City Pest & Termite advertises on social media and uses door hangers to help promote the company’s mosquito services.
Team Pest USA sends customers emails specific to the season and uses social media, too, to raise awareness of its mosquito services, says Harlan.
Mosquito services appeal to customers looking to spend more time outdoors without worrying about the impact mosquitoes may have on their loved ones and pets. Target new and existing customers to get that point across.
