5 questions with Liphatech’s Manny Martinez

Manny Martinez

We caught up with Manny Martinez, CEO of Milwaukee, Wis.-based Liphatech, to talk about what the manufacturer’s re-energized approach this year means to its business — and the businesses of its customers.

1. Liphatech’s new strategic brand vision is “Experienced People. Intelligent Solutions.” How did this come about?

For more than 55 years, Liphatech has been known as a premier provider of rodent control products. We have been a leader in the evolution of rodent control product forms, from meals, liquids and tracking powders to pellets, blocks and soft baits. These products are essential, but there is more to pest control than that, and it’s precisely how Liphatech is different. Over the past decade, we have built a goldmine of talent, giving us unique perspectives as we approach challenging pest problems. We then take it beyond the product with sound integrated pest management (IPM) strategies drawn from that rich experience. Liphatech is now converting all of this intellectual capital into intelligent solutions.

2. What is your main takeaway of this rebranding for pest management professionals (PMPs)?

We want our customers to know they are working with experts who have walked in their shoes – including former PMPs, certified entomologists and, in general, people who have no hesitancy about crawling under a porch, through a crawlspace or along an alley to solve tough rodent problems. Our entire team owns this hands-on technical expertise. Many of them have climbed the ranks here, charting substantial tenures at the company in addition to their time in the industry as a whole. It equates to some of the most effective IPM counsel, elevated product knowledge and customer service in the industry. The industry has followed many of our innovations, but we continue to be the “experienced people” company, with a technical team boasting more than 150 years of combined pest management experience.

3. What can pest management customers expect from the Liphatech team, now and in the future?

You will get face time, in-person time for walking structures and problem areas, and troubleshooting time. Most importantly, we are by your side with insights, advice and expertise in controlling and delivering intelligent pest management solutions. Liphatech cares about the state of our customers’ businesses and plans to keep providing A-level service and guidance on solutions to help them maintain that success.

4. Are there other components involved in this evolution?

From our introduction of the marketplace’s very first soft bait, the invention of industry active ingredients, including difethialone; bait stations with a universal key; and the introduction of IGI Carbon Dioxide to control burrowing rodents and insects through fumigation; Liphatech has always offered something new. Beyond science, it is also about sound decisions. We continue to grow and invest in the future as we expand our headquarters and production facility to serve our customers’ needs better. Plus, our redesigned website helps our customers quickly contact the right people and solutions.

5. What’s on the horizon for you and your team?

There is more to come! We relentlessly look at new tools and resources so PMPs can better manage pests. The people, intelligent solutions and technical knowledge are in place. Expect to see new solutions that fill niches in the industry, deliver the best results and provide yet another option for PMPs to be responsible and profitable.

<p>The post 5 questions with Liphatech’s Manny Martinez first appeared on Pest Management Professional.</p>

from Pest Management Professional https://www.mypmp.net/2024/11/29/5-questions-with-liphatechs-manny-martinez/
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