Tuesday, December 13, 2022

Brother Mobile Solutions: PocketJet 8 Series

IMAGE: BROTHER MOBILE SOLUTIONS

IMAGE: BROTHER MOBILE SOLUTIONS

The PocketJet 8 series builds upon almost 30 years of reliable functionality in the millions of legacy units sold, and includes enhancements to print speed and quality, USB Type-C connectivity, and a broader range of compatible media, including thicker paper and labels. Print in seconds from your “mobile office” with up to 13.5 pages-per-minute speeds. PocketJet 8 series also provides users with higher print quality for small font than previous models, detailed graphics, complex barcodes and QR codes, as well as simplified connectivity compatibility with multiple operating systems – all in a slim, lightweight, and portable design.

BrotherMobileSolutions.com

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from Pest Management Professional https://www.mypmp.net/2022/12/13/brother-mobile-solutions-pocketjet-8-series/
Sacramento CA

HighGround Restoration Adds Restorer, Carpet Cleaner to Portfolio

Latest partnership expands the platform's reach in the Northwest.



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Monday, December 12, 2022

BluSky Names Vice President for East Coast Office

Veteran executive will work to develop relationships with industry professionals resulting in new business opportunities.



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Build your brand identity

Photo: ABC Home & Commercial Services

The ABC Anteater logo is a common sight at local sports fields. Photo: ABC Home & Commercial Services

Pest Management Professional asks its columnists and editorial advisory board members every month for responses to its “Question of the Month.” You can see this month’s section on p. 10. The November issue’s question, though — “What’s a good way to give your brand identity more exposure in your community?” — really made me take inventory of all the good ideas I’ve implemented at my company, as well as what I’ve seen work for several of my colleagues. Shockingly, I had more to say about this than just a couple of sentences, so the editors encouraged me to put forth more of my thoughts on the topic here.

BEST FOOT FORWARD

Start building your identity by marking your truck with your brand. I love seeing trucks that are well marked and clean at all times. This, coupled with the way you drive (courtesy counts), will make an impression on your customers and their neighbors. Be sure to park at each customer’s house in a manner that the neighbors will see.

Your personal appearance makes a difference, too. Wearing a clean uniform with company name and logo, and being clean-cut and presentable — no visible tattoos, for example — will make everyone love having you in their homes and give them good stories to tell their neighbors. Of course, if you have grown to working in an office as opposed to your home, make sure you have as big of a sign as you can. Ensure that the grounds of the office are well maintained so that everyone notices you. Put flowers in landscaping beds to draw the eye.

Dennis Jenkins

Dennis Jenkins

With vehicle and self/headquarters taken care of, the third part of the professional branding trifecta is your website. Get it registered with Google. Your location is important, because when people search for pest control, Google normally adds “near me.” If you are not registered by location, your company will not show up. You also can mark a service area if you want to service areas outside of “near me.”

BIG IMPACT ON A SMALL BUDGET

There are numerous ways to spend small amounts of money to get your name out there. Two big ones are:

1. Sponsoring youth sports in your area. While times have changed and prices have increased, this is still a great way to put your name out there. It is also a really good way to help your community.

First, make sure your company name is on all team uniforms. Also, inquire as to what level of sponsorship includes a sign on the field. Some signs may be banners put up for games, whereas in other cases you might be able to get a permanent sign on the field. (This has been my experience with baseball sponsorships especially.)

We have long sponsored teams in soccer and baseball. Eventually, we grew to be able to get signs hung in several local high school gymnasiums and on football field scoreboards that are there year-round.

2. Donating services to those in need. Begin with your church or a local charity that will give you exposure. Ask whether you can at least be introduced to the leadership, so your story of generosity begins to spread. To expand from there, look at local charities and donate your service there, being sure to ask for exposure and that all people who work there or are served there will see your name — such as on a plaque with your company name on it as they walk in.

If the charity has a marketing contact, work with them to send a news release about the donation to get both the charity’s name and yours out into the public. I realize there are many people out there who prefer to donate anonymously, which is fine to do as well. But keep in mind that many customers and employees like to be associated with companies that give generously. It shows your company has integrity and compassion, and can perhaps lead others to be more generous with their time, talent and treasure, as well.

As you grow, you can add more traditional advertising such as web pay-per-clicks (PPC), or radio or TV, assuming these platforms work in your markets.

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from Pest Management Professional https://www.mypmp.net/2022/12/12/build-your-brand-identity-2/
Sacramento CA

Truly Nolen promotes manager of Florida branch

James Morrell

James Morrell

Truly Nolen Pest Control announced the promotion of James Morrell to manager of the company’s Brandon, Fla., service office.

Morrell joined Truly Nolen in November 2021 as a manager-in-training and most recently was the manager of the company’s service office in Sarasota, Fla. Prior to joining the company, Morrell spent eight years in the pest control industry in sales, service management and most recently as a commercial sale account manager. He earned a mathematics degree from The State University of New York in Oswego, N.Y.

Some of Morrell’s new responsibilities will include helping the service office continue to maintain visibility with the local Brandon community as well as instilling the company’s core values throughout his team.

“James was a terrific MIT for our company and was the perfect person for our Sarasota service office as he helped develop a strong team there,” said Lee Blair, senior district manager. “His nearly decade of experience, strong drive, and great sense of humor fits in perfectly with our company’s core values and culture, and I am eager to see his continued growth with our company in Brandon.”

About Truly Nolen Pest Control

Founded in 1938, when Pest Management Professional Hall of Famer Truly Wheatfield Nolen (Class of 2006) purchased a small company called Economy Exterminators, Truly Nolen of America is one of the largest family-owned pest control companies in the United States. Truly Nolen has more than 80 branch offices in Arizona, California, Florida, Nevada, New Mexico, Texas and Utah. The company also has independently owned and operated franchises in an ever-growing number of territories, including Kentucky, Georgia, New Jersey, Canada, Puerto Rico and more than 60 countries.

The post Truly Nolen promotes manager of Florida branch appeared first on Pest Management Professional.



from Pest Management Professional https://www.mypmp.net/2022/12/12/truly-nolen-promotes-manager-of-florida-branch/
Sacramento CA

NYC hires PMP as ‘rat czar’

Photo: Katie Dobies/iStock / Getty Images Plus/Getty Images

Photo: Katie Dobies/iStock / Getty Images Plus/Getty Images

Ernie Schicchi has been hired as New York City’s “rat czar” to deal with the overridden population of rats in the city.

Mayor Eric Adams posted the job on Dec. 1 for the role also known as the citywide director of rodent mitigation.

Schicchi has spent 27 years in pest control and focused on rats for the last 15 years. The bad news for humans, the 50-year-old from Freehold, N.J., told The New York Post, is that “rats are very smart, very resourceful and they learn very quickly.”

As to why they are raging more than ever in New York City, Schicchi, co-owner of Alternative Pest Control in Brooklyn, blames the pandemic.

“When COVID hit and restaurants closed, garbage stopped being set out and rats lost food sources,” he said. “So they fed off of garbage in residential neighborhoods. Now that restaurants are open again, they [eat] from both.”

The job posting from the mayor’s office promised a paycheck of between $120,000 and $170,000 and listed key skills and background in urban planning, project management, or government work as requirements, according to Meaww. The rodent population has increased over the years and it has become a daunting task to control the rats.

Here are five insights Schicchi gave The New York Post about rats:

1. Rats go where humans won’t. While rats are similar to humans in body makeup, with matching internal organs and a skeleton, they lack one of our primary fears.

“Rats do not get claustrophobic,” Schicchi told The New York Post. “They enter very small spaces and are comfortable.”

They also thrive in places that we avoid.

2. Rats follow the food.

“The key to any rat’s life is establishing a consistent food source,” said Schicchi. “They do not scavenge.”

So when these rodents find a good spot for feeding, they stay put. Even worse, they keep populating.

“When you have a rat family and the pups become teenagers, they get kicked out by the dominant male. The dominant male will continue fathering litters — female rats usually give birth to around five babies every 21 days — and keep the offspring alive as long as there is enough food to go around,” Schicchi said. “If there isn’t, the mother or father bites the babies and kills the litter to prevent a shortage of food. They have no issues about being around their dead offspring — or eating them if need be.”

As much as rats love food, they hate bleach. Schicchi’s advice: “Spray the inside and outside of your garbage bag with bleach. The scent tells them it is poisonous. They can’t regurgitate and need to be careful of what they eat. Rats will not chew through bleach covered bags and will leave to find fresh food sources.”

3. Rats learn fast and communicate well. Rats acquire information via smell. “When rats urinate, they communicate,” said Schicchi. “Smells tell them who is sick, who is old, who is in heat. It’s laid out via pheromones. That is why you get rid of rats one day and a new group moves in the next day. They smell the pheromones from the previous rats, see no activity and figure that the spot is up for grabs.”

Schicchi told the Post that he shuts down communication channels by spraying Bac-A-Zap, a product manufactured by Nisus that eliminates strong odors.

More difficult to control is the way in which rats learn to survive. “Set out a bait station, load it with poison and rats in need of food may go there. Dominant rats will watch them. They will take note of what happens to the other rats. If rats eat from the bait station and get sick or die, the dominant rats avoid it.”

One work-around, Schicchi added, is to change up the bait: “I go from oil- to flour- to grain-base on a week to weekly basis. And to entice the smarter rats, I’ll add their droppings.”

4. Rats can chew through almost anything.

“Their teeth are rated between steel and iron,” said Schicchi. “They can chew through concrete.”

The good news is that they probably will not chew through human skin: “In a rat’s mind, almost everything is predatory; they deal with us cautiously and will not attack.”

Still, they can penetrate most barriers. One brownstone owner in Brooklyn who hired Schicchi said she had rats “living between our front steps, the floor of our garden level and the basement. Schicchi saw the grease marks of where they were traveling. He went into the basement ceiling and sealed off entry points with steel mesh. Finally he laid down pieces of plastic. If they were disturbed, it would mean the rats were somehow getting around the mesh.”

There is good reason why rats don’t mess with wire mesh, he said: “If rats try chewing through it, it cuts up their mouths. They also can’t chew through copper wire mesh and diamond mesh steel. Aluminum and alloy, both of those they can chew through. Regular old chicken wire? Forget about it. They go right through chicken wire.”

5. NYC is fighting a losing battle.

“New York City will not win,” Schicchi said of the war being waged against the rodents. “Too much has to happen everywhere at once. The rats are going to win.”

The post NYC hires PMP as ‘rat czar’ appeared first on Pest Management Professional.



from Pest Management Professional https://www.mypmp.net/2022/12/12/nyc-hires-pmp-as-rat-czar/
Sacramento CA

Andrew Titley: What Goes into Running a Contents Restoration Business

Andrew Titley, owner and president of Prism Specialties of San Francisco Bay Area, shares why he sees a contents restoration franchise as a good investment.



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