PPMA releases annual report

The Professional Pest Management Alliance (PPMA) recently released its annual report, which shows the organization’s year-round efforts to elevate, promote and benefit the entire pest control industry.

The report’s theme, “One Bright Legacy,” was ever-present throughout and highlights PPMA’s milestone silver anniversary celebrated in 2022. The 24-page report details the organization’s various programming initiatives, including its consumer and commercial media relations efforts, public service announcement campaigns, digital advertising efforts, social media platforms, online communications, and artificial intelligence and public polling, among others.  

“Last year was significant as PPMA celebrated 25 years of existence, and the organization has never been stronger,” Dr. Jim Fredericks, executive director of PPMA, said in the news release. “The annual report illustrates our dedication to serve as the voice for all pest control companies and our focus to take this industry to new heights. It reflects the growth we have had thanks to the generous support of true industry leaders who contribute funds year after year to help sustain this vital programming. PPMA is excited for the future as we work to support the industry and drive market growth, and help consumers better understand the value of professional pest control services.” 

The annual report showcases milestone accomplishments for PPMA, including: 

• Production of its latest video series, “Do Not Disturb,” which will launch to the public later this year to equip consumers with need-to-know prevention tips for stinging insects
• Noteworthy national and regional media coverage with USA Today, AccuWeather, Good Housekeeping, the Weather Channel and “Good Morning America,” among hundreds of others
• Valuable articles in commercial publications such as Food Engineering magazine and FacilitiesNet, among others
• Momentum to its websites with more than 6 million Americans visiting PestWorld.org and other consumer properties for pest resources and information
• Airings of its award-winning public service announcements (PSAs) across the U.S. in the Top 210 media markets to build awareness about the health risks associated with pests in and around the home

“After flipping through the pages of this report, we hope others will be inspired and compelled to join us and the hundreds of other industry peers who are doing their part to tell our industry’s story and advocate for our services. We have so much more work to do, and we need every company supporting this effort to continue our industry’s growth,” Dr. Fredericks said.  

PPMA also keeps investors up to date on programming each month via the PPMA Update – an e-blast recapping social media and digital advertising results, big media relations wins, consumer website performance, artificial intelligence reports and more. Additionally, the What’s New on Mainframe e-blast shares the latest marketing tools and designed assets available on the subscriber site, PPMAMainframe.org, and shares helpful tips on how to use these materials in company marketing programs.  

Read the full annual report now.

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from Pest Management Professional https://www.mypmp.net/2023/04/10/ppma-releases-annual-report/
Sacramento CA