Professional Pest Management Alliance updates Mainframe site with fresh features

Logo: PPMA

The Professional Pest Management Alliance (PPMA), which serves as the public outreach arm of the National Pest Management Association (NPMA), unveiled the new look for Mainframe, its subscription-based online digital agency for pest control companies looking to improve public relations, social media or marketing programs.

“Mainframe is a one-stop-shop for pest control companies looking to market their business. It offers subscribers access to hundreds of customizable and ready-made marketing materials that have been created with guidance from entomologists and pest control professionals,” said Dr. Jim Fredericks, BCE, executive director of PPMA. “Through this redesign process, we sought to improve the site’s look, flow and functionality to provide subscribers with an elevated experience that is equal to the value Mainframe provides.”

The redesign, which has been underway for the past year, includes a fresh look for all pages, including the customizable assets and learning resources. Additionally, the homepage now features a personalized welcome message, a featured assets slider, a customizable favorites bar, an events calendar and callouts for both trending pests and trending content.

“At the start of the development process for this redesign, we spoke with Mainframe users to better understand what is most important to them when using the site and how we can enhance their overall experience,” said Fredericks. “Elements of the new site, like our events calendar, customizable favorites bar and trending content callouts came directly from those conversations. Our goal is to create an enhanced user experience in combination with upgraded functionality and design to showcase key benefits of Mainframe.”

For PPMA Guardians, the new Mainframe also features ‘locked’ content that will be exclusively available to these investors including research, photos, videos and more.

<p>The post Professional Pest Management Alliance updates Mainframe site with fresh features first appeared on Pest Management Professional.</p>

from Pest Management Professional https://www.mypmp.net/2024/10/29/professional-pest-management-alliance-updates-mainframe-site-with-fresh-features/
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