Orkin highlights termite awareness with new campaign

PHOTO COURTESY OF DDB CHICAGO

Orkin Pest Control will collaborate with DDB Chicago to raise awareness about termite protection with a new campaign. Designed to educate new homeowners on the importance of protecting their homes, ”Chewed Art“ will use actual termite damage to create artful designs to highlight the issue.

Orkin is offering a special promotion for the first 500 consumers who schedule and receive a free inspection by March 31, where they can receive a limited-edition poster of their termite artwork. This piece of art will serve as both an educational piece to help people understand what signs to look for and a reminder of the importance of maintaining a pest-free home.

“Termite protection is often overlooked by new homeowners. To reach them in an engaging way, we tapped into something we know they’re already doing: decorating their walls,” said Cam Glover, vice president of marketing, Orkin USA. “By transforming termite damage into a striking visual, we not only created something unexpected that feels like art, but it also educates homeowners on the potential warning signs of costly damage if left unprotected.”

According to Orkin, termites damage approximately 600,000 homes in the U.S. each year. With ”Chewed Art,“ the company hopes to encourage homeowners to think proactively about pest control and the long-term health of their homes.

“By transforming termite damage into art, we want to help homeowners understand that while termites may create visually appealing patterns, the consequences of unchecked damage are far from beautiful,” said Colin Selikow, chief creative officer, DDB Chicago.

The ”Chewed Art“ campaign will run through the end of October 2025.

<p>The post Orkin highlights termite awareness with new campaign first appeared on Pest Management Professional.</p>

from Pest Management Professional https://www.mypmp.net/2025/02/24/orkin-highlights-termite-awareness-with-new-campaign/
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