Friday, September 21, 2018

Waxie Purchases Sac-Val Janitorial

Waxie Purchases Sac-Val JanitorialWaxie Sanitary Supply has acquired Sac-Val Janitorial Sales and Service, Inc. Waxie’s purchase of the West Sacramento, CA-based distributor expands the company’s geographical footprint... Read more

from ISSA News feed for the Cleaning Industry https://www.issa.com/news/news-details/all/waxie-purchases-sac-val-janitorial/
Mold Remediation Baltimore

EnvirOx President Wins Vistage Impact Award

Diana Stewart, president of Envirox, LLC, has been named the recipient of Vistage’s 2018 Impact Award. The CEO and business leader peer-advisory organization’s annual award honors... Read more

from ISSA News feed for the Cleaning Industry https://www.issa.com/news/news-details/all/envirox-president-wins-vistage-impact-award/
Mold Remediation Baltimore

Clorox Details Quarterly Dividend Payout

The Clorox Co., parent company of Clorox Professional Products Co., has announced a quarterly dividend of US$0.96 per share on the company’s common stock. The dividend―$3.84 annualized... Read more

from ISSA News feed for the Cleaning Industry https://www.issa.com/news/news-details/all/clorox-details-quarterly-dividend-payout_5/
Mold Remediation Baltimore

NaturZone announces promotions

PHOTO: NATURZONE PEST CONTROL

From left are Andrew Longfellow, Sean Cleary, Terrance Murray, Aly Herbst and Matt Paterno. PHOTO: NATURZONE PEST CONTROL

Thanks to tremendous growth throughout the west coast of Florida, Sarasota-based NaturZone Pest Control has promoted five employees to new management roles.

  • Andrew Longfellow has been named general manager. He is responsible for all of NaturZone’s day-to-day operations, as well as overseeing the sales, administration and service departments. He holds a bachelor’s degree from The University of South Florida and a master’s of business administration degree from The University of Tampa. He has been a manager in training for the last four years, working in all aspects of the business.
  • As operations manager, Sean Cleary is responsible for the NaturZone service department and client retention. All NaturZone service managers will report to him. Cleary holds a bachelor’s degree in marketing from Warner University. He has worked for NaturZone for the last six years, starting as a technician and for the last three years as a service manager.
  • Service Manager Terrance Murray is responsible for the NaturZone southern technician team, succeeding Cleary as service manager. Murray came to NaturZone from Rhode Island with 12 years’ experience as a commercial pest control technician.
  • Administration Manager Aly Herbst is responsible for NaturZone’s administrative functions. A Wisconsin native, Herbst has nearly 10 years’ experience in the pest control industry. Her experience includes the last seven years working as an office/administrative manager.
  • Sales and Marketing Consultant Matt Paterno is responsible for expanding the client base in the Tampa Bay and Sarasota markets. He has a bachelor’s degree in public administration from Ashford University. Prior to joining NaturZone, Paterno was in the U.S. Marine Corp. for more than four years. He has worked for NaturZone for the past five years as a technician, and has been the top sales technician each of those years.


from Pest Management Professional https://www.mypmp.net/2018/09/21/naturzone-announces-promotions/
Sacramento CA

Weekly Product Showcase September 21, 2018

Weekly Product Showcase September 21, 2018Stay up to date on the industry's newest products and services from these ISSA members. Awesome Absorption The PIG® Grippy® Absorbent Mat from New Pig Corp. uses a proprietary adhesive... Read more

from ISSA News feed for the Cleaning Industry https://www.issa.com/news/news-details/all/weekly-product-showcase-september-21-2018/
Mold Remediation Baltimore

Streamlight: Protac HPL USB Flashlight

PHOTO: STREAMLIGHT

PHOTO: STREAMLIGHT

This newest entry in Streamlight’s Protac series accepts not only multiple battery sources, but is also USB-rechargeable. It can be set to 1,000 lumens/409 yards; 400 lumens/259 yards or 65 lumens/103 yards. The anti-roll head prevents the light from rolling away when you set it down. Featuring a limited lifetime warranty, the 7-inch flashlight weighs just 9.24 ounces and includes a USB cord, removable pocket clip and tear-resistant nylon holster.

Streamlight.com



from Pest Management Professional https://www.mypmp.net/2018/09/21/streamlight-protac-hpl-usb-flashlight/
Sacramento CA

When your business expands, so should your website

PHOTO: EcoTek Termite and Pest Control

The website above for EcoTek Termite and Pest Control’s Manassas, Va. location is similar to but different from, the website for EcoTek’s headquarters location in North Carolina. PHOTO: EcoTek Termite and Pest Control

There comes a point when owners of successful pest control companies realize they are at a critical juncture: Is it time for a second location, either by opening a branch or selling a franchise? If the answer is yes, they have many decisions to make as a result — not the least of which is expanding their company’s online presence.

Expanding by branch

For those who want to expand as a single entity, you’ll want to set up local pages categorized according to the new states or markets you’re adding. You can accomplish this by simply having a parent page that identifies the new area with subpages that are part of the new geographic group. For purposes of illustration, let’s say the fictitious Houston, Texas-based XYZ Pest Control has expanded to the Dallas and Fort Worth markets. While these URLs are imaginary, they should give you an idea of how subpages and parent pages work:

XYZPestControl.com/texas is the parent page with overviews and links to local service pages.

XYZPestControl.com/texas/dallas-pest-control is the Dallas-centric local page with product and service information.

XYZPestControl.com/texas/fort-worth-pest-control is the Fort Worth-centric local page with product and service information.

The primary benefit of this type of structure is that most backlinks will point to the main page of the website/domain. The flow of the link equity can filter down to the location pages, and thus provide their own page authority.

Expanding by franchise

Franchises are a little different. In this case, you should decide whether you want to provide the subpage for an entire state, which is not recommended, or individual market areas defined by either county or metropolitan area. Keeping with our ever-expanding XYZ Pest Control example, we’ll go with the county. But instead of using folders when you’re expanding your own territories, you’ll use what is known as a subdomain. It will be a rewritten version of your main site, but will list the county as the subdomain, and a path to the local service pages for locations within the franchised area:

TarrantCounty.XYZPestControl.com/service-areas is the parent page, with overviews and links to local service pages within Tarrant County, Texas.

TarrantCounty.XYZPestControl.com/service-areas/dallas-pest-control is the local page with Dallas-centric product and service information.

TarrantCounty.XYZPestControl.com/service-areas/fort-worth-pest-control is the local page with Fort Worth-centric product and service information.

The benefit of using a subdomain as opposed to selling franchisees new domains that simply include the brand name (a la XYZPestControlFortWorth.com) is that a subdomain can actually still benefit as an established domain without starting from scratch. There is no need to endure a long wait for it to build its own level of trust and authority with search engines.



from Pest Management Professional https://www.mypmp.net/2018/09/21/when-your-business-expands-so-should-your-website/
Sacramento CA