BASF names director of Professional & Specialty Solutions

Barbara Aguiar

BASF named Barbara Aguiar the director of Professional & Specialty Solutions (P&SS) business management for North America, effective Feb. 1.

She succeeds Stephanie Jensen, who recently moved into a new role as the vice president of global strategic marketing insecticides.

Aguiar is currently the director of P&SS global marketing and business development, where she provided strong leadership to strategy creation, portfolio management, developing the global P&SS marketing community and driving business development projects, including third-party negotiations.

Born and raised in Sao Paulo, Brazil, Aguiar holds a master’s degree in international affairs from the University of Pittsburgh in Pennsylvania, and a master of business administration degree from the University of North Carolina at Chapel Hill.

She has been with BASF for 14 years. Prior to joining the P&SS global marketing team Aguiar worked in the areas of communications, branding, industry relations and leadership engagement.

[9:26 AM] Heather Gooch

“The P&SS business unit is a unique and dynamic part of BASF Agricultural Solutions, with some of the most innovative and passionate customers,” Aguiar said in a news release. “I look forward to meeting with our customers in-person in the coming weeks and months.”

About BASF

BASF Corp., headquartered in Florham Park, N.J., is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 17,000 employees in North America and had sales of $18.7 billion in 2020.

BASF creates chemistry for a sustainable future by combining economic success with environmental protection and social responsibility. More than 110,000 employees in the BASF Group contribute to the success of its customers in nearly all sectors and almost every country in the world. BASF’s portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions.

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