Atticus adds industry veteran as business director

Ty Ferraro

Cary, N.C.-based Atticus continues to grow its professional non-crop division by adding industry professional Ty Ferraro to the team as senior business director. Ferraro reports to Nate Dahlman, EVP of the EcoCore Division. EcoCore currently offers more than 100 fungicide, herbicide, insecticide and insect growth regulator (IGR) products.

As senior business director, Ferraro “will drive cross-functional alignment and strategic direction of customer-facing initiatives, ensuring EcoCore continues to operate in a qualitative and marketing-driven approach. His role plays a vital part in fostering sustained growth and exemplifies Atticus’ unwavering commitment to non-crop markets,” per a news release.

Ferraro joins Atticus with over a decade of industry experience, including Dow AgroSciences (a legacy company of Corteva AgriScience), Control Solutions Inc. and Bonide Products. He holds both a bachelor of science degree in marketing and a master of business administration degree in marketing and business analytics from the Kelley School of Business at Indiana University.

“With a mission to be relevant, simple, and reliable, the Atticus customer-first approach aligns with my professional philosophies to deliver exceptional customer solutions,” Ferraro says in the news release. “The opportunity to lead initiatives and support our team excites me as we prepare for more than 25 new product launches planned between now and the end of 2025.”

“We are committed to providing our customers with the best-in-class resources and tools to maximize their investment, and Ty will help us continue that momentum,” Dahlman said in the news release.

About Atticus

Bootstrapped and independently operated. Atticus, a demand-driven manufacturer of battle-tested chemistries, was established in 2014 and built from the ground up. With a stated purpose to “Enhance Daily Life,” Atticus has created a relevant portfolio of branded-generic herbicides, insecticides and fungicides to support and sustain life; plants, animals and the basic needs of people; food, clothing and shelter.

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from Pest Management Professional https://www.mypmp.net/2024/07/12/atticus-adds-industry-veteran-as-business-director/
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